Mermaids & Tadpoles Branding and Responsive Website

Project Overview

In this comprehensive University of Florida assignment, I undertook the end-to-end development of a brand identity for ‘Mermaids & Tadpoles,’ a fictitious entity based on a real company. Commencing with the creation of a distinctive logo, which served as the keystone for the entire brand, I extended my design expertise to meticulously craft business cards and a comprehensive style guide that encapsulated the brand’s essence. Subsequently, I embarked on the creation of a responsive website, showcasing my proficiency in web development. The culmination of these efforts exemplifies my ability to conceive and implement a cohesive brand identity and underscores my capability to seamlessly integrate design and coding to deliver a dynamic digital presence.