Project Overview
In this comprehensive project, I undertook the strategic design of various promotional materials to launch the new Fantastic Sams private line of shampoos and conditioners. The diverse range of designs cohesively highlighted the innovative product range, including double-sided window posters, mirror clings for client visibility, shelf talkers to enhance product awareness, and strategically placed table tent cards. By meticulously curating each design element to resonate with the brand’s identity and customer experience, I orchestrated a successful campaign that drove interest and seamlessly integrated the new product line into the salon environment, effectively contributing to increased sales and brand engagement.
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